The new Google Trends is fun, no question about it. At first glance it reminds a person of Google Smackdown, where the volume of search results for one keyphrase battles the volume of search results for another keyphrase. But Google Trends doesn't count results; it counts queries. Then it correlates the trend lines with relevant current events culled from Google News. Then it breaks down further by region, city, and language.



Of course, the trend comparison on most people's minds: Brad Hill vs. George Clooney. Man, it is neck and neck.